Client
Year
Category
Episcope
2026
Branding
2026
Branding
Proper Fare is an upscale, all-day café and market located inside the iconic South Station Tower in Boston. Operated by Episcope Hospitality, this concept redefines urban transit dining by blending premier convenience with culinary sophistication. The space serves commuters, corporate tenants, and Ritz-Carlton luxury residents with a curated selection of artisanal coffees, chef-crafted sandwiches, fresh salads, and premium grab-and-go options.
Designed within A+I × Perkins&Will
Studio Director: Nathan Bluestone
Designer: Kai Li
Project Management: Ming Bai
Naming Strategy: Arielle Cruz
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