Client
Year
Category
I.T
2023
Publication
2023
Publication
ORBi.t Issue 2 is the brand magazine of Hong Kong’s leading fashion retail group i.t, exploring contemporary youth culture through the theme “Urban Blocks.” As a team, we designed six unique covers with hand-drawn display titles in white silkscreen printing and created custom chapter titles featuring texture patterns inspired by different urban environments. The magazine used three types of paper—high gloss and two uncoated stocks—to create varied tactile experiences and incorporated four special Pantone colors to evoke the distinct atmospheres of each city. Our role included visual direction, typography, layout design, and material selection, resulting in a publication that captures the diversity and creative energy of contemporary urban culture.
Designer: Zhengzhong Pan, Kai Li
Design Intern: Xing Zhang
Animation: Wen Xue
Pop-up Store
Layout Design
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