Gordon Parks in Pittsburgh, 
1944/1946


Client
Year
Category

Carnegie Museum of Art
2022
Visual Identity

Gordon Parks in Pittsburgh, 1944/1946 is an exhibition showcasing Parks’s photographs of the Penola, Inc. grease plant in Pittsburgh and its workers, who produced essential goods for US troops during World War II. 

For the exhibition’s visual identity, I used Bayard, a sans-serif typeface inspired by signage from the 1963 March on Washington for Jobs and Freedom. The typeface was designed by Vocal Type, a diversity-driven font foundry founded in 2016 by Tré Seals.


Organized by Dan Leers
Director of Design and Publishing: Aryn Beitz
Designer: Kai Li
Project manager: Maia Asshaq
Copy editor: Shaheen Qureshi
Photographer: Tom Little





























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