Client
Year
Category
Aranya
2022
Visual Identity, installation
2022
Visual Identity, installation
In winter 2022, Aranya hosted its second poster festival, Daily Life, Thinking Form, bringing together designers and studios to explore the theme of everyday life through posters, wall paintings, installations, and digital works.
I was invited to create the festival’s visual identity and design a public installation on the beach. Drawing inspiration from the symbiotic relationships of coral reefs and the environmental phenomenon of coral bleaching, I developed a metaphorical design approach of “diving,” “flowing,” and “surfing,” symbolizing both the interconnectedness of the design community and the tangible impact of design.
Design Direction & Key Visual: Kai Li
Design Assistant: Liankun Sun
Commissioned by the Aranya Poster Festival, I also created a site-specific installation inspired by the pressing issue of coral bleaching. My installation seeks to present a symbiotic relationship that bridges both macro and micro perspectives.